After more than 5 years of marketing and brand identity studies Gabriele decides that the name of the new and most innovative roasting company will be: PARADISO ROASTING, the choice of the name is due to two reasons: the first because the goal of Gabriele’s coffee is that to make people perceive heavenly tastes and the second, because Paradise is perhaps the best set of literary songs written by Dante, a well-known poet who died in the city of Ravenna, the province where our roasting company operates and is based.
In addition to renewing all the packaging, the new line of single-origin coffees and SPECIALTY coffees is born.